How does it Work?
If you display Google ads on your blog or website, you will be paid every time someone clicks on one of your ads. It's that simple. Blogger makes it especially easy to include Adsense on your blog. For other sites, you might have to copy and paste some HTML to get the ads to show up.
Adsense will display ads that reflect the content of your site. For example, if you look around this blog, you will probably see ads about working from home, freelance writing jobs, writing courses or how to make money from your blog, because that's what I write about on this site. There is also the option to target ads based on your users search history. You can turn this option on or off by adjusting your account settings.
How much can I expect to Earn?
That depends very much on what your site is about and how much traffic you have. The amount you get paid per click varies widely - different ads pay out different amounts per click.
As a word of warning, some subjects work much better with Adsense than others. I've been displaying ads on my blog, TheParticlePen, for nearly 6 months and have yet to earn enough to buy a cup of coffee. I suspect this is because most of the ads aren't really relevant to my readers, who are looking to read about theoretical particle physics rather than looking to buy anything.
Some people set up sites that are devoted to earning money through Adsense. Some of my ghostwritten articles have ended up on this kind of site, which I can only assume are earning enough money for the owners to cover the cost of purchasing the articles - I've sold articles for this purpose for anything up to $25 each. This kind of site is usually on a niche topic and is designed so that the ads are providing a service to the user by offering to put them in touch with products, services or information related to the search query that landed them on the site.
How to get Google Adsense
In order to put google ads on your site, you have to sign up for a Google Adsense account. To be accepted, you have to already own a website or blog with some quality content - i.e. not spam. The easiest way is to sign up for a Blogger account and make a few posts - on whatever topic you like - before you apply. If you attempt to sign up with an empty blog, you will be rejected.
Once you've got the Adsense account, you can place ads on any of your sites, providing they comply with Google's terms of service.
Pros
- Easy to set up.
- Once you've created your content and posted your ads, you're done. But money will keep rolling (trickling) in, so long as you have traffic.
- You can write about whatever you like and retain the rights to all your content - unlike when you make money by writing and selling articles.
- Sites running Adsense can also serve another purpose for you.
Cons
- Earnings can be low, unless you're going to research what pays and build your site around those ads.
- You need to apply and be accepted to the program (although this is not difficult).
Recommended?
I don't earn a lot of money through Adsense. If I created a niche site and really targeted Internet users who are looking to buy, maybe I could get a few more clicks. All of the pages that I run Adsense on are serving some other purpose: either to drive traffic to a site that does make me money (more on this later) or simply to get examples of the kind of writing I really want to do (science writing) out there on the web.
If you're going to publish content yourself online, for whatever purpose, you may as well put Adsense ads on it - so long as they're not so intrusive that they risk driving your readers away. You'll probably earn something - but don't expect to get rich that way.
One last thing
Don't click on your own ads. Ever. Even to test them. Google does not like this and will suspend your account. I wouldn't recommend trying to outsmart the system by using a different computer to click on them either. No matter how smart you think you're being, Google is probably smarter.
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